Advertisers and dating apps are now “swiping right” together, with apps like Tinder offering programmatic advertising solutions, and partnering with social media channels to gain access to their extensive databases and seamless native ads.
Soon we’ll be seeing ads akin to this: Tinder’s foray into programmatic is enticing to advertisers due to the brand’s recognizability, global reach, and high levels of engagement.
"We're starting to see a lot of traditional industries such as HR (human resources) and finance become more gamified now, so it may point towards a bigger role for playful and engaging interfaces like Grindr and Tinder." U. lingerie retailer Ann Summers is set to capitalize on the demand for dating services with its own app, Rabbit.
The company has partnered with several food and drink companies, allowing users to choose a location for their date, read reviews and select offers through the app.
Several are being used to advertize fashion and luxury brands, such as JW Anderson, which launched a collection using Grindr in January.
Below are five reasons why you should advertise on dating apps ranging from Tinder and Bumble to Grindr and JSwipe.
Since many users register using their Facebook accounts, the platform is a rich data mine for advertisers looking to corner the Millennial market, as 74% of users fall into this bracket.
Advertisers don’t need to chase users for information because they happily provide their personal details in order to get the most out of the app.
Facebook is ground zero for dating web sites and singles-app advertising.
Facebook probably has the best and largest database of humanity's relationship status, after all.